What is BOOBS Approved?
B.O.O.B.S Approved is our award scheme for venues and businesses in Salford and Bury to be accredited as Breastfeeding Friendly. The scheme was launched initially in 2016 through a partnership with Salford Royal NHS Trust Baby Friendly UNICEF team, and the Health Improvement Team to improve upon the Breastfeeding Welcome UNICEF scheme. The scheme promotes safe, comfortable and friendly places for mums to breastfeed their children in the local area. In 2017 we won an innovation award for our BOOBS Approved scheme being so community-friendly. In 2020 we reached our target of 100 independent venues in Salford to sign up to our scheme and we launched our sister project ‘BOOBS Approved Bury’.
Our BOOBS Approved scheme now has two tiers, with tier 2 partner venues hosting our breastfeeding cafes and offering discounts through our membership scheme.
Do venues not have to be breastfeeding friendly by law?
Yes, under no circumstances will our accreditation replace the Equality Act 2010, which means you have the right to breastfeed your baby ANYWHERE you choose.
B.O.O.B.S Approved is a confidence boost to local mums, knowing they can walk in to an approved venue, and feel safe and welcome while they feed their baby. Each venue has been visited and reviewed by a local breastfeeding mum and BOOBS volunteer, and the staff are aware of the scheme and what is expected of them. In addition, our mums have specified other criteria (see below) which they feel each venue should have in order to be accredited.
What is the BOOBS Approved criteria?
Venues have to be welcoming and friendly to feeding mums, and mums should be able to feel they can ask for a private place if they need one (this may just be a comfy seat or a corner). Venues will not turn away a breastfeeding mum and will deal with any customers who make comments or any type of complaint (which we hope would never happen)!
Our volunteers feel that all BOOBS Approved venues should have changing facilities/accessible toilets and room for pushchairs/prams and we do make sure of this when signing a venue up.
Our venues have said that mums who need to feed should be able to come in and feed and NOT have to spend any money, for example if they were to feed in a cafe or restaurant or play centre.
How do I find my nearest BOOBS Approved venue?
You can use our interactive map below to find your nearest venue in Salford or head over to our BOOBS in Bury page for Bury venues. You can then find directions to your chosen venue via Google Maps. We’ll be updating this map regularly. If you have any suggestions for venues that could sign up to the scheme, please email us Rachel@breastfeedinginsalford.org.uk or contact us via Facebook. If you are a venue that would like to help local mums on their breastfeeding journey, please fill out our Expression of Interest form here.
If you need any help, please message our Facebook or Instagram pages.