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About BOOBS

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Of mums in Salford are breastfeeding or giving breast milk to their babies - Up from 2019
0 %
Of mums in Bury are breastfeeding or giving breast milk to their babies
0 %

Award-Winning support for breastfeeding mothers in Salford and Bury

Be Open on Breastfeeding was set up as a project of Visit from the Stork in 2014 as B.O.O.B.S (Be open on Breastfeeding Salford) with the aim to empower women to be open about their breastfeeding experiences and inspire others to breastfeed for longer.

In 2020 we expanded into Bury Borough with B.O.O.B.S in Bury and in 2024 we rebranded as Be Open on Breastfeeding Support to merge the two sister projects together.

In 2026 we are run by the same close knit team of staff, with even more volunteers, who are all passionate about breastfeeding and supporting parents on their journey.

Currently 52% of mums in Salford and 36% of mums in Bury are breastfeeding or giving breastmilk to their babies (gov.uk, 2024). Whilst these rates have improved since we started (and indeed even since 2019 – up from 48.3% in Salford), things could be a lot better.

Health inequalities across Greater Manchester are getting worse since the pandemic – and breastfeeding decreases the risk of cancer, obesity and more for both parent and baby.

You can support us in our mission by donating money, volunteering for us, attending an event, buying a membership card or simply just telling a friend or family member where to get support.

We support mums by:

  • Offering online and face-to-face breastfeeding support across Salford and Bury

  • Running monthly social and educational Breastfeeding cafe events at our BOOBS Approved venues in Salford and Bury

  • Offering breastfeeding support at our VFTS Stay and Play sessions in Salford

  • Holding antenatal sessions for parents-to-be, currently in Prestwich but open to all mums.

  • Pram and sling walks in Bury borough and Salford

  • Campaigning for mums to be supported in the community through our BOOBS Approved campaign.

  • Offering a membership scheme with exclusive discounts at our BOOBS venues to support families and local businesses.

  • Offering support with the cost of IBCLC support or other breastfeeding specialists when assessed as needed - this service is funded by donations and is limited.